©workingarts.com
2001-2008

We design, orchestrate and deliver tailored, comprehensive state-of-the-art marketing services for our customers, ranging from small enterprises to well-established market leaders, for a total marketing solution from one vendor. As your marketing partner, we work with you to fully understand your concerns and to find cost-effective marketing solutions that generate more business for your company. We guarantee prompt delivery of high quality work that significantly improves your sales and market visibility. Your success is how we measure ours.

Workingarts™ works for you because...

• You need marketing, but do not have time to work on marketing strategy and projects.
• You have an urgent need for expertise to develop your sales and marketing tools.
• You are ready to make your business known and need guidance to do it right.
• You understand how outsourcing marketing makes sense for your business.
• You are ready for the web, but you could use some help to do it right.
• You need to update your sales and marketing tools with a fresh look and feel.
• You cannot justify hiring a marketing employee, but you can hire marketing savvy.
• You are ready to take your business to the next level.

You will succeed with Workingarts™ because we have built a team of experienced professionals, with marketing savvy, proven publishing, web & graphic design, layout and production know-how, extensive video production expertise and advertising agency experience:

Frederic Martin (President and CEO) has extensive sales and marketing, product marketing, technical marketing, channel marketing, product management, business development and management experience, including significant international responsibility and travel. Frederic's experience comes from publishing, trade shows, Internet, data security, networking software and hardware companies utilizing various distribution strategies from direct to multi-tier channel sales. Having been involved in companies at various points in their corporate development has necessitated the use of a variety of business and marketing approaches. Previously, Frederic also owned a successful marketing and graphic arts company (Art@Work Int'l), in the Bay Area, with notable customers such as Oracle Corporation (the world's second largest software vendor), Miller Freeman (now CMP publishing), ActivCard (a leading information security vendor), Sunset Magazine, The Security Group, etc. Frederic also successfully launched numerous products for leading software vendors such as ActivCard (ActiveIdentity), AXENT Technologies (Symantec Corporation), Novell, CacheFlow (BlueCoat), SafeEndpoint. Frederic is a member of the American Marketing Association and a lifetime member of the Computer Security Institute.

Renee Martin's (Vice President and Creative Director) extensive publishing experience puts her at the helm of our top notch creative team. Though she was born right here in the Central Valley, Renee cut her teeth in the San Francisco Bay Area and New York City in the late 1980's working for Ziff-Davis, one of today's leading high tech publishers. Her 5-year mission was to convert entire staffs from creating their magazines utilizing an antiquated Atex (mainframe)-based typographic system to the much more versatile desktop publishing environment, today's industry standard. Renee clocked substantial air mileage, overseeing the migration process in Ziff-Davis publication offices across the country (Foster City, CA; Washington, DC; Boston, MA; Titusville, FL) including the company's Park Avenue headquarters in New York City. Later she returned to California to head the production department for San Francisco's Miller Freeman (now CMP), where she successfully orchestrated the production of over 50 magazines and newsletters. In their spare time, Fredo and Renee also pioneered shoe-string budget digital multimedia production in 1992-1993, when digital video production required very expensive equipment that only an elite few could operate. Fredo successfully presented examples of their ground-breaking work at the Adobe Symposium announcing the first release of Adobe Acrobat during the Winter 1994 Seybold publishing conference in Boston, MA - at a time when the Internet was not yet a household name and Netscape had not yet released the first version of its web browser.

Feleena Sutton, public relations associate. Feleena has over fifteen years of experience working with local, federal and state government agencies in many capacities.  She previously served as legislative staff to State Senator Jim Costa during a water crisis and to Assembly Member Sarah Reyes, Chair of Assembly Utilities and Commerce during the state Energy Crisis.

Terry Dolph, Video Communications Director, started his career in radio in Southern California as an announcer and engineer in the 1970’s. A member of the American Federation of Television and Radio Artist Guild while working as a Producer/Writer/Director for NBC and CBS television affiliates. Terry has extensive experience directing newscasts, programs, videos and commercials. For the last 16 years Terry has created advertising agencies, video production companies and an audio/visual engineering consulting services company. Terry has a well-rounded experience in management, marketing, sales, engineering and operations for the electronic media. B.A.Degree in Telecommunications CSU and a member of the Society of Broadcast Engineers (SBE).

Dave Douglas, graphics design and animation associate. David Douglas has worked in television, advertising, and film production for over twenty years. He served as the head of Matte Painting for Sony Pictures Imageworks for two years, and has worked extensively as both a 2D and 3D animator, Model builder, illustrator, set designer on twenty-seven feature films including SPEED, IN THE LINE OF FIRE, WOLF, HELLRAISER, THE CROW II, APOLLO 13, TRUE LIES, and WATERWORLD. David has sold four screenplays, and directed two as feature films. He has also worked in the field of advertising and corporate video as director, conceptual designer, animator, and sound designer.

Jose Diaz, video production associate – Jose has extensive video editing and live video broadcasting experience. Be it with Media 100 or Adobe Premiere (with peripheral software tools) Jose keeps churning out effective commercials and video products for industrial and consumer markets.

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