Logos

A company's image, its face to the world, is its logo. We emotionally respond to logos because we are visual by nature — we visually recognize each other by the subtle differences in our unique individual faces. The purpose of a company's logo is to both control the first impression and nurture that impression on the viewer. The logo stimulates interest, invites inquiry, conveys the company's culture, and illustrates the company's mission. Here are a few sample of logos designed or revamped by Workingarts.