©workingarts.com
2001-2008

Workingarts™ Marketing Tools Creation/Management

Marketing is a complex discipline because it functionally sits at the hub of a company's internal and external efforts. On the outbound side, marketing gathers customer requirements directly, via technical marketing meetings with customers, or indirectly from the sales force, industry reports, analysts, etc. Marketing also validates those requirements, translates them into technical requirements and incorporates them into inbound market and product requirements documents intended for the company's product development teams. Marketing also creates sales tools for the sales force and handles marketing activities to generate demand creation (a.k.a. product pull) from prospects and existing customers. That's a lot of work for one title!.. Some of those essential tasks are bound to fall through the cracks if they are not properly planned and scheduled. A marketing plan only seems important, however, it is essential to the success of any product launch and life cycle.

workingarts helps you target and plan your marketing activities to maximize your return on investment and establish successful marketing programs and practices for your enterprise via:

• Consulting services
• Strategic planning
• Market analysis
• Corporate culture enhancements
• Promotion strategy and execution
• Creative production (print, broadcast, video, digital media)
• Product brochures
• Logos
• Company/Corporate brochures
• Advertising copyediting and design
• Service bureau services
• Web development / Website design and repairs/ Web-based questionnaires, Extranet and Intranet design, Partner areas, etc.
• Marketing events
  • Seminars
  • Parties
  • Focus groups
  • Trade show support (Trade show coordination -- off site and/or onsite, events planning, including co-sponsorships coordination services)

Other Services...