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2001-2008

Workingarts™ Partner Marketing Programs

Partnerships help build and scale the delivery of your products and services, and are thus essential to your business operations. Partner relationships comprise investors, suppliers, resellers and distributors (two-tier, three-tier channels, etc.), reference sales partners and, of course, customers. Business partners also include complementary product vendors, whose products are bundled or integrated with yours, to expand your product line and differentiate your offerings from your competitors'.

Establishing the relationship is the easy part; nurturing it is more challenging and often gets overlooked and pushed down to the bottom of the priority list. You may not have a partnership strategy when you start your business, but you will eventually need one, even if only to match (and hopefully leapfrog) your competition.

The advent of the Internet and the proliferation of Web interfaces into business practices, greatly facilitates the flow of communications with partners: computerized Partner Relationship Management (PRM) tools enable companies to streamline, automate and secure communications processes. PRMs also provide powerful reporting tools that can help identify and foresee trends and issues, as well as quantify the success of each individual relationship.

workingarts helps you design and implement your partner strategy:

• Consultation services (signing on and retaining partners)
• Authoring and launching partner marketing programs
  • Distributors
  • Resellers
  • Indirect resellers
  • OEMs
  • Technology partners
  • Reference partners
• Building partner tools
  • Partner Relationship Management
  • Cross reference tools
  • Reseller kits
  • Partner campaigns
  • Partner contracts

Workingarts Partners

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