|
|
 |
||||
©workingarts.com |
The Role of PR Your public relations efforts are "global" to your business: every employee is an ambassador for your company and should be reasonably trained to represent your capabilities to the best of their abilities. Your receptionist is as much on the front lines as your best sales representative, as both deliver your company's first impression during your prospects' initial telephone inquiries. Public Relations' raison d'être is to strive to always present your company's "best profile" and to manage expectations and outsiders' understanding of your company's messaging, decisions, events, and product releases: any company information made public. The PR organization achieves this purpose by being the primary company announcement vehicle and by "influencing your industry's influencers" such as press and analysts, the people customers consult to help them select vendors when they are ready to issue RFPs (requests for proposals). workingarts helps you identify and craft key messages, and helps determine and secure the strategic targets (analysts, editors, consultants, etc.) who will be most effective in recommending your business when asked about services your business can deliver:
Other Services... Contact
Information | ||||
