©workingarts.com
2001-2008

Do you need Sales Tools?

Before selling them anything, you must first get your prospects interested in listening to you. If you launch into your product details before they are ready to hear them, you will loose their attention and you will not sell them anything. The first contact is like a first impression: try to do it right. Can you position your product, company, and provide a clear reason why they should listen to you, into one crisp sentence? Don't worry about their objections, in fact, embrace them: objections indicate your prospects are thinking about what you are saying, hence giving you an opportunity to sell them.

You need sales tools to lead your customer through your sales cycle: to introduce concepts, position your company, define your competitive advantages, provide supporting figures, handle objections, deliver silver bullets, pricing information and, finally, close the sale. To scale your sales efforts, those tools are passed on to your sales force and resellers. Sales tools require regular updates as your company's products and strategy constantly adapt to changing markets and customer requirements.

workingarts helps you design your presentation templates and helps you create effective customer presentations:

• 30 second company pitch (a.k.a. elevator pitch)
• Executive briefing
• Business manager pitch
• Company ­ Market ­ Product ­ Advantage­ etc.
• Product features/Company pitch
• In-depth pitch

workingarts also builds your sales guides:

• Positioning statement
• Sales scenarios
• Product description, features
• Sales pitch
• PowerPoint presentations (see above)
• Telemarketing scripts
• Product FAQ (Frequently Asked Questions)
• Competitive information/analysis
• Price list

workingarts designs appropriate customer and reseller giveaways for trade shows or other marketing events:

• T-shirts
• CD covers
• Buttons
• Mouse pads
• Pens
• You-name-it...

Other Services...