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Workingarts™ Website Designs The new paradigm: a website represents a company's front window and dynamic repository of its latest products, services, company information, marketing messages and product content. An organization's mission, product and/or service information are all expected to be clearly stated and illustrated on the organization's website. In under a decade, website-based marketing has evolved from a "cool" and progressive marketing oddity to a necessary business tool that, today, is expected of any business. To be successful, a company simply must have a website as a primary tool to communicate its message, latest product information and mission to its prospects and customers. Beyond the front window aspect of websites, companies now leverage the web to disseminate internal information to employees (on their intranet) and even partners (on their extranet). A company without email or websites will fail. Period. Websites are very unique in their unparalleled efficiency: a website address is all one needs to invite a potential prospect to access the company's information from anywhere, anytime. The new paradigm is already getting old. In a few short years (or even months?), companies without websites will simply be overlooked.
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